I lead product teams from discovery to delivery — on time, on scope, and built to last as platforms, not one-offs.

I turn business problems into shipped products and reusable platforms.
Beyond one-off products, I build platforms (PaaS) that other teams and clients build on top of — moving from shipping features to shipping platforms. From discovery to delivery: on time, on scope, and flexible enough to adapt smoothly as requirements evolve mid-cycle.

Digital-marketing platform to submit briefs, automate payment, and track ad KPIs in real time — up to 60% faster ad management than manual.

Cross-border ad-account protection & management platform — rent verified ad accounts and run TikTok Ads & Shop securely, with media-spend aggregation, compliance, and GMV Max automation.

Digital-marketing education platform — bootcamps and 50+ video-learning classes with 500+ alumni. Rebuilt on a headless architecture.

One-stop home renovation & construction platform (Design & Build). Led an architecture refactor and a full UI/UX redesign.

Performance-marketing analytics platform unifying multiple ad channels into one dashboard. Initiated the project, then led development as Tech Lead. Details under NDA.
Personal money tracking — quick-add in under three taps, clear insight, freemium model.
Internal knowledge management — documents, versioned SOPs with approval, RBAC, and global search.
Travel platform — package catalog with per-departure hotels and pricing, plus registration.
Internal POS and event-driven stock for spare-part retail — checkout, stock ledger, PO/SO, receivables.
One codebase, many per-region subdomains — region-specific or global publishing via whitelist.
Point-of-sale for retail and cafe/restaurant — fast checkout, catalog/menu, and daily sales reporting.
Online store — storefront, cart & order checkout, shipping, and payment gateway.
Learning platform — CMS marketing site, course checkout with payments, and the LMS app itself.
Sprint-based with clear acceptance criteria. Tooling: Jira, Odoo, Google Sheets & Docs.
Built on strong documentation capture — everything is properly collected so delivery stays reliable and predictable.
Two connected tracks — non-technical and technical — handled sequentially and kept in sync via brainstorming & roadmapping.
Commit · Consistency · Measure · Iterate · Ready-to-use.